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IKO + EcoClaim

Be the Default at Point of Claim. Prove Performance over Time.

The Opportunity

Make IKO the like-kind and quality (LKQ) default across your Canadian product lines in EcoClaim's Rebuild Better reports. Your higher-performing SKUs are presented as the recommended upgrade.

How it works: EcoClaim integrates with Verisk's Xactimate estimating system used by insurers and adjusters across Canada. When a claim is created, EcoClaim reads the repair scope and generates a Rebuild Better report recommending specific products by SKU. Targeting June 2026, our Verisk/Xactimate connection will log approvals and receipts in-workflow, confirming which products were installed.

Launch an Alberta recycling program that routes tear-offs to IKO-named, certified sites in Calgary and Edmonton. This diverts material from landfill and creates a steady recycled-shingle supply.

What IKO Gets

Short-Term

Default in Claim Workflows (Canada)

  • IKO appears as the baseline LKQ recommendation in Rebuild Better reports across covered categories, delivered through EcoClaim's certified contractor network
  • IKO becomes the recommended lower carbon substitute recommendation where appropriate
Mid-Term

Alberta Recycling Program

Routes tear-offs to IKO-named sites in Calgary and Edmonton now. Monthly tonnage reports included. A measurable pilot for national rollout.

Long-Term

Survivability Data (R&D)

  • After hail events, we will test post-storm imagery and match results to installed SKUs. Goal is to develop real-world performance evidence over time.
  • In resilience reports, IKO will be featured as the preferred upgrade material

What EcoClaim Delivers

  • Full catalog onboarding (SKU mapping)
  • Verisk approval and receipt logging (phased, target June 2026)
  • Product-specific EPD integration where available
  • Recycler coordination operating in Calgary and Edmonton
  • Monthly recycling tonnage reports
  • Quarterly claim volume and recommendation reports
  • Post-event analyses with Dragonfly as data matures (R&D)

Initial Focus Categories

  • Roofing (shingles, accessories)
  • Insulation
Why Calgary and Edmonton: Calgary's Aug 2024 hailstorm drove ~60,000 property/roofing claims and $1.2B in insured losses. This is one of North America's densest roofing claim zones.¹ EcoClaim has strong contractor relationships and recycling infrastructure operating in both markets. Ideal for proving out the program before national expansion.
¹ Insurance Bureau of Canada; Catastrophe Indices and Quantification Inc. (CatIQ), August 2024.

Year 1 Catalog Sponsorship

$50,000 USD / Year 1

Fixed fee for catalog onboarding, Alberta recycling operations, and reporting. Tracked by claims touched, approvals, installs, and tonnage. No per-claim or per-ton charges in Year 1.

After Year 1: Performance-Based Model

✓ Custom Resilience Reports. EcoClaim builds tailored sustainability reports featuring IKO's EPD-certified products. Presented to insureds at point of claim as the premium upgrade path.
✓ ~2% referral / marketing fee on receipt-verified installs of featured products. Enabled by Verisk. Target: June 2026.
✓ Recycling fees. $3 per tonne on verified tear-off volume routed through the program.

Why $50K Makes Sense

What $50K buys you elsewhere
Industry roofing leads
~170 to 330 leads
at $150 to $300 each. Cold. Often shared.
Trade magazine advertising
~1–2 months
Passive impressions. No claim-time relevance.
What $50K buys you here
Claim-Time Exposure
~15,000 recommendations
At the exact point of roofing decision. ~$3 per claim in Year 1.
Repeat Visibility
Ongoing spec exposure
Across EcoClaim's certified contractor network. Reports, scope reviews, install verification.
You get both for one fixed fee. Comparable in-funnel exposure via lead buys or paid media would typically exceed $300K+ over three years, and still would not deliver receipt-verified installs, ESG reporting, or recycling tonnage validation.
Break-Even Reality (at 2% Conversion)
300
Installs at 2%
$600
Margin per job
$180K
Total gross margin
Break-even is reached at ~85 installs. At 2% conversion, the program exceeds break-even by more than 3×.
One Storm Can Cover the Fee (2% Conversion)
Storm Size Conversion Rate Margin / Job Revenue
10,000 claims2%$600$120,000
20,000 claims2%$600$240,000
40,000 claims2%$600$480,000
60,000 claims2%$600$720,000
Calgary August 2024: ~60,000 property/roofing claims from a single storm.¹
At 10,000 claims and 2% conversion, the $50K annual sponsorship is covered more than 2× over. At the scale of a major event, the economics compound rapidly. One storm can fund multiple years of participation.

The First-Mover Advantage

If another brand integrates first:

  • Their installs accumulate
  • Their contractor familiarity compounds
  • Their survivability data builds
  • Their sustainability evidence strengthens

First-mover advantage in claim-time specification is durable. This partnership positions IKO as the default — not the alternative.

Jodi Scarlett, CEO
jscarlett@ecoclaim.ca
Less waste. Lower carbon.
Better claim economies.
ecoclaim.ca

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